Helen Stoumbos found her passion for soccer at age ten, beginning a journey that would carve her name into sports history. A trailblazer for Canadian soccer, she played in the country’s inaugural FIFA Women’s World Cup appearance and scored Canada’s first-ever World Cup goal. Today, as Founder and CEO of The GOOD Games and face of WRFC, Helen is turning her legacy into opportunity. 

“Soccer has played such a big part in my life, and I’ve seen firsthand how sport brings people together like nothing else,” says Helen. What excites Helen the most about bringing professional women’s soccer to Waterloo Region is “the opportunity to inspire the next generation. I’ve always believed you need to see what’s possible to believe you can achieve it.” Founded on equity, community, and possibility, WRFC was built to bring professional women’s sports to Southwestern Ontario while giving young athletes the chance to compete at the highest level in their own backyards and showing them, without question, that this game belongs to them too. “Waterloo Region is such a connected, accessible community, and I believe we have an incredible opportunity to build something the entire region can be proud of,” says Helen.